Getting your product feed right can make or break your Google Shopping performance. If your titles are vague, fields are missing, or Shopify is sending the wrong data, you end up wasting ad spend and missing out on high intent buyers who are ready to purchase. The good news is that most of these problems are fixable once you understand how Google actually reads your feed.

In this episode, Joey Bidner walks through how to properly set up and optimize your product feed so Google can match your products to the best possible searches. He explains the most important fields to focus on, how to write strong titles and descriptions, and the difference between Google product category and product type. Joey also shares when you should use third party tools like DataFeedWatch or Simprosys, how to handle GTINs, common Shopify integration mistakes, and a real example of how small tweaks led to better search terms and more sales.

Joey Bidner is a Google Ads specialist who helps businesses around the world drive leads and sales using Search, Shopping, Display, YouTube, and remarketing campaigns. He is hands on with tools like Google Tag Manager, Google Analytics, Merchant Center, and Data Studio, and uses data to make campaigns more profitable over time. With extra experience in content marketing, print, events, e-commerce, and both B2B and B2C sales, Joey brings a practical, full picture view to digital advertising.

Timestamp:

00:00 Introduction

00:24 Background of Joey Bidner

00:36 Overview of Product Feeds for E-commerce Brands

01:41 Common Product Feed Problems in Shopify Sites

03:02 Should You Fill Out Every Field in the Product Feed?

06:45 Thoughts on Having Multiple Product Feeds

08:05 Shopify Integration

10:00 Important Fields in the Product Feed

12:36 Useful Tools to Optimize a Product Feed

16:15 Other Things to Consider for Shopping Feed Success

17:33 Example of a Successful Optimized Product Feed

19:06 Connect with Joey Bidner

19:23 When Is ChatGPT Going to Do Ads?

Mentioned Tools

12:43 Data Feed Watch https://www.datafeedwatch.com/  

13:12 Simprosys https://simprosys.com/  

Connect with Joey Bidner to learn more about Google’s Product Feed

🔗 LinkedIn: https://www.linkedin.com/in/joey-bidner-16869687/    

🔗 Podcast: https://www.youtube.com/@joeybidner/   

🔗 Website: https://joeybidner.com/  

Keywords

Google ads, business optimization, Shopify, Merchant Center, product feed, common mistakes

#googleshopping #productfeed #ecommerceads #googleads #shoppingads

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